“Invisible” Music Video Shoot
U2, partnering with (RED) and Bank of America, raised over $3 million in 36 hours for the Global Fund to Fight AIDS, by airing the single‚ “Invisible” during the 2014 Super Bowl and simultaneous release through download via iTunes.
ARE was contracted to produce the live concert elements of the shoot and tapped BHD to provide pre-production visualizations, artistic renderings, animations, and technical drawings. ARE was also instrumental in assembling the team responsible to integrate the real-time visual effects generation system seamlessly into the live production technology. BHD was a liaison on that team and this was a fantastic experience all around.