U2 “Invisible” Music Video Shoot

BHD was contracted by ARE to provide pre-production visualizations, artistic renderings, animations, and technical drawings for the live concert elements of U2's video shoot. During production, we were part of the ARE team assembled to integrate the real-time visual effects system seamlessly into the live production technology.

U2, partnering with (RED) and Bank of America, raised over $3 million in 36 hours for the Global Fund to Fight AIDS, by airing the single‚ “Invisible” during the 2014 Super Bowl commercial and simultaneous release through download via iTunes.