“Sound and Vision” Music Video Shoot
Beck, under the direction of Chris Milk, turned to Willo Perron & Associates to create a unique live performance environment for his "Hello Again" shoot. The live event needed to provide an immersive experience equal to that of the exclusive online interactive experience.
The solution was to stage Beck's solo performance on a small round platform in the center of a larger circular performance space. This platform was surrounded by two concentric revolving rings of audience seating, which were then encircled by a 200 piece orchestra. Finally, a 10' high circular video wall served as the perimeter. The live audience of 300 was treated to a once in a lifetime musical and visual experience.
We were fortunate to be involved with Willo Perron on the conceptual drawings and later to provide Producer, Antony Randall, with client renderings and mechanical drawings. This was one of the most challenging and fun musical events we’ve been a part of, and being longtime Beck fans made for an even greater experience.
You can check out the online experience HERE.